Tennis, Anyone? Lessons on Innovation in a Mature Industry
Tennis qualifies as the oldest racquet sport in the world. Since 1874, little had changed until the 1970s when the wooden racquet was phased out, followed by a succession of cutting edge designs. How did the classic tennis racquet lend itself to being so thoroughly reinvented? Wharton management pro...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/176 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1175&context=ksmu |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Tennis qualifies as the oldest racquet sport in the world. Since 1874, little had changed until the 1970s when the wooden racquet was phased out, followed by a succession of cutting edge designs. How did the classic tennis racquet lend itself to being so thoroughly reinvented? Wharton management professor J.M. Pennings, together with Hann E Kim, professor at the KDI School of Public Policy and Management in Korea, set out to find some answers. |
|---|