Tennis, Anyone? Lessons on Innovation in a Mature Industry
Tennis qualifies as the oldest racquet sport in the world. Since 1874, little had changed until the 1970s when the wooden racquet was phased out, followed by a succession of cutting edge designs. How did the classic tennis racquet lend itself to being so thoroughly reinvented? Wharton management pro...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/176 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1175&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |