Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing
The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese cit...
محفوظ في:
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| التنسيق: | text |
| اللغة: | English |
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Institutional Knowledge at Singapore Management University
2012
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| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/ksmu/291 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1290&context=ksmu |
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| المؤسسة: | Singapore Management University |
| اللغة: | English |
| الملخص: | The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese citizens get online, the internet is slowly becoming a powerful tool for businesses to reach out to them. |
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