Branding for airliners in a Web 2.0 world
In the world of digital social networking, consumers can influence how brands are perceived. Airliners, often besieged with challenges in areas such as service, security, regulations, oil prices, make convenient targets for online critics. While many uncertainties exist in the business of running ai...
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2009
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sg-smu-ink.ksmu-12942018-07-06T05:50:17Z Branding for airliners in a Web 2.0 world Knowledge@SMU In the world of digital social networking, consumers can influence how brands are perceived. Airliners, often besieged with challenges in areas such as service, security, regulations, oil prices, make convenient targets for online critics. While many uncertainties exist in the business of running airliners, one certainty brought about by Web 2.0 is that customer experiences, good and bad, will be reported. That is why Shashank Nigam, CEO of SimpliFlying, an airline brand consultancy, believes that brands within the airline sector need to respond quickly. 2009-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/295 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1294&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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In the world of digital social networking, consumers can influence how brands are perceived. Airliners, often besieged with challenges in areas such as service, security, regulations, oil prices, make convenient targets for online critics. While many uncertainties exist in the business of running airliners, one certainty brought about by Web 2.0 is that customer experiences, good and bad, will be reported. That is why Shashank Nigam, CEO of SimpliFlying, an airline brand consultancy, believes that brands within the airline sector need to respond quickly. |
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| title |
Branding for airliners in a Web 2.0 world |
| title_short |
Branding for airliners in a Web 2.0 world |
| title_full |
Branding for airliners in a Web 2.0 world |
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Branding for airliners in a Web 2.0 world |
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Branding for airliners in a Web 2.0 world |
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branding for airliners in a web 2.0 world |
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Institutional Knowledge at Singapore Management University |
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2009 |
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https://ink.library.smu.edu.sg/ksmu/295 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1294&context=ksmu |
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