Branding for airliners in a Web 2.0 world
In the world of digital social networking, consumers can influence how brands are perceived. Airliners, often besieged with challenges in areas such as service, security, regulations, oil prices, make convenient targets for online critics. While many uncertainties exist in the business of running ai...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/295 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1294&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |