Decision Support Models for Movies: Making Science out of an Art
Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and o...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2008
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/299 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1298&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and operations and information management, presented a set of decision support tools developed with an international team of researchers, which could help “to make a science out of an art”. |
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