Decision Support Models for Movies: Making Science out of an Art
Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and o...
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2008
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sg-smu-ink.ksmu-12982018-07-06T05:53:18Z Decision Support Models for Movies: Making Science out of an Art Knowledge@SMU Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and operations and information management, presented a set of decision support tools developed with an international team of researchers, which could help “to make a science out of an art”. 2008-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/299 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1298&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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English |
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Business Marketing |
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Business Marketing Knowledge@SMU Decision Support Models for Movies: Making Science out of an Art |
| description |
Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and operations and information management, presented a set of decision support tools developed with an international team of researchers, which could help “to make a science out of an art”. |
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text |
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Knowledge@SMU |
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Knowledge@SMU |
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| title |
Decision Support Models for Movies: Making Science out of an Art |
| title_short |
Decision Support Models for Movies: Making Science out of an Art |
| title_full |
Decision Support Models for Movies: Making Science out of an Art |
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Decision Support Models for Movies: Making Science out of an Art |
| title_full_unstemmed |
Decision Support Models for Movies: Making Science out of an Art |
| title_sort |
decision support models for movies: making science out of an art |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2008 |
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https://ink.library.smu.edu.sg/ksmu/299 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1298&context=ksmu |
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