Decision Support Models for Movies: Making Science out of an Art
Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and o...
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
2008
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| 在線閱讀: | https://ink.library.smu.edu.sg/ksmu/299 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1298&context=ksmu |
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