Shopping with elephants: coming to terms with nepotism in the retail space
Nepotism, favouritism and discrimination: issues that exist not only in business and politics, but also, in shopping malls! Research has shown that customers will likely receive benefits and superior service when they demonstrate a common “bond” with the people who serve them. Perks include free pro...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/338 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1337&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Nepotism, favouritism and discrimination: issues that exist not only in business and politics, but also, in shopping malls! Research has shown that customers will likely receive benefits and superior service when they demonstrate a common “bond” with the people who serve them. Perks include free products, upgrades, queue-jumps and other value-adds, such as staff recommendations and extra attentive service. While such “allowances” create wonderful retail experiences for customers who receive it, is it fair for those who don’t? |
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