Shopping with elephants: coming to terms with nepotism in the retail space

Nepotism, favouritism and discrimination: issues that exist not only in business and politics, but also, in shopping malls! Research has shown that customers will likely receive benefits and superior service when they demonstrate a common “bond” with the people who serve them. Perks include free pro...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/338
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1337&context=ksmu
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Institution: Singapore Management University
Language: English
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