Shopping with elephants: coming to terms with nepotism in the retail space
Nepotism, favouritism and discrimination: issues that exist not only in business and politics, but also, in shopping malls! Research has shown that customers will likely receive benefits and superior service when they demonstrate a common “bond” with the people who serve them. Perks include free pro...
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Institutional Knowledge at Singapore Management University
2009
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sg-smu-ink.ksmu-13372018-07-09T04:16:27Z Shopping with elephants: coming to terms with nepotism in the retail space Knowledge@SMU Nepotism, favouritism and discrimination: issues that exist not only in business and politics, but also, in shopping malls! Research has shown that customers will likely receive benefits and superior service when they demonstrate a common “bond” with the people who serve them. Perks include free products, upgrades, queue-jumps and other value-adds, such as staff recommendations and extra attentive service. While such “allowances” create wonderful retail experiences for customers who receive it, is it fair for those who don’t? 2009-08-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/338 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1337&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business |
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SMU Libraries |
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English |
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Business Knowledge@SMU Shopping with elephants: coming to terms with nepotism in the retail space |
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Nepotism, favouritism and discrimination: issues that exist not only in business and politics, but also, in shopping malls! Research has shown that customers will likely receive benefits and superior service when they demonstrate a common “bond” with the people who serve them. Perks include free products, upgrades, queue-jumps and other value-adds, such as staff recommendations and extra attentive service. While such “allowances” create wonderful retail experiences for customers who receive it, is it fair for those who don’t? |
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| title |
Shopping with elephants: coming to terms with nepotism in the retail space |
| title_short |
Shopping with elephants: coming to terms with nepotism in the retail space |
| title_full |
Shopping with elephants: coming to terms with nepotism in the retail space |
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Shopping with elephants: coming to terms with nepotism in the retail space |
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Shopping with elephants: coming to terms with nepotism in the retail space |
| title_sort |
shopping with elephants: coming to terms with nepotism in the retail space |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2009 |
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https://ink.library.smu.edu.sg/ksmu/338 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1337&context=ksmu |
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