Developing Story: Global Publishing Houses See New Potential in Indian Media
Global media houses have been systematically targeting India over the past two years, encouraged primarily by burgeoning readership levels and relaxed government policies on foreign investment in the industry. At the same time, deep-pocketed advertisers are zeroing in on a young, brand-aware populat...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/360 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1359&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |