Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy

Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by de...

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Bibliographic Details
Main Author: Devasahayam, Anita
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Asian Studies
Communication Technology and New Media
Nonprofit Administration and Management
Social Media
Online Access:https://ink.library.smu.edu.sg/lien_research/71
https://ink.library.smu.edu.sg/context/lien_research/article/1043/viewcontent/Anita_Devasahayam___Media___the_Nonprofit_World.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lien_research/71
https://ink.library.smu.edu.sg/context/lien_research/article/1043/viewcontent/Anita_Devasahayam___Media___the_Nonprofit_World.pdf

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