Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy
As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by de...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/lien_research/71 https://ink.library.smu.edu.sg/context/lien_research/article/1043/viewcontent/Anita_Devasahayam___Media___the_Nonprofit_World.pdf |
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| Institution: | Singapore Management University |
| Language: | English |