Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy

Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by de...

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Main Author: Devasahayam, Anita
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Asian Studies
Communication Technology and New Media
Nonprofit Administration and Management
Social Media
Online Access:https://ink.library.smu.edu.sg/lien_research/71
https://ink.library.smu.edu.sg/context/lien_research/article/1043/viewcontent/Anita_Devasahayam___Media___the_Nonprofit_World.pdf
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Institution: Singapore Management University
Language: English
id sg-smu-ink.lien_research-1043
record_format dspace
spelling sg-smu-ink.lien_research-10432021-01-04T08:01:03Z Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy Devasahayam, Anita As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world. 2010-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lien_research/71 https://ink.library.smu.edu.sg/context/lien_research/article/1043/viewcontent/Anita_Devasahayam___Media___the_Nonprofit_World.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Social Space eng Institutional Knowledge at Singapore Management University Asian Studies Communication Technology and New Media Nonprofit Administration and Management Social Media
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Asian Studies
Communication Technology and New Media
Nonprofit Administration and Management
Social Media
spellingShingle Asian Studies
Communication Technology and New Media
Nonprofit Administration and Management
Social Media
Devasahayam, Anita
Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy
description As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.
format text
author Devasahayam, Anita
author_facet Devasahayam, Anita
author_sort Devasahayam, Anita
title Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy
title_short Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy
title_full Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy
title_fullStr Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy
title_full_unstemmed Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy
title_sort media and the non profit world: a case-study on wwf-malaysia's use of media tools to champion advocacy
publisher Institutional Knowledge at Singapore Management University
publishDate 2010
url https://ink.library.smu.edu.sg/lien_research/71
https://ink.library.smu.edu.sg/context/lien_research/article/1043/viewcontent/Anita_Devasahayam___Media___the_Nonprofit_World.pdf
_version_ 1770567736138661888

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