Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy

• Main Author: Devasahayam, Anita
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Asian Studies; Communication Technology and New Media; Nonprofit Administration and Management; Social Media
• Online Access: https://ink.library.smu.edu.sg/lien_research/71; https://ink.library.smu.edu.sg/context/lien_research/article/1043/viewcontent/Anita_Devasahayam___Media___the_Nonprofit_World.pdf
• Institution: Singapore Management University

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by de...