Improving Lives in the Base of Pyramid, Profitably

Improving Lives in the Base of Pyramid, Profitably

Stefan Jacob and Pin Kwokchallenge Southeast Asian companies to consider the rewards, and risks, of entering the Base of the Pyramid market.

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Bibliographic Details
Main Authors:	Jacob, Stefan, Kwok, Pin
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2011
Subjects:	Business Administration, Management, and Operations
Online Access:	https://ink.library.smu.edu.sg/lien_research/82 https://ink.library.smu.edu.sg/context/lien_research/article/1079/viewcontent/Improving_Lives_in_the_Base_of_Pyramid__Profitably___Stefan_Jacob___Pin_Kwok.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Stefan Jacob and Pin Kwokchallenge Southeast Asian companies to consider the rewards, and risks, of entering the Base of the Pyramid market.