Improving Lives in the Base of Pyramid, Profitably
Stefan Jacob and Pin Kwokchallenge Southeast Asian companies to consider the rewards, and risks, of entering the Base of the Pyramid market.
Saved in:
Main Authors: | , |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2011
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lien_research/82 https://ink.library.smu.edu.sg/context/lien_research/article/1079/viewcontent/Improving_Lives_in_the_Base_of_Pyramid__Profitably___Stefan_Jacob___Pin_Kwok.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Be the first to leave a comment!