Improving Lives in the Base of Pyramid, Profitably
Stefan Jacob and Pin Kwokchallenge Southeast Asian companies to consider the rewards, and risks, of entering the Base of the Pyramid market.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/lien_research/82 https://ink.library.smu.edu.sg/context/lien_research/article/1079/viewcontent/Improving_Lives_in_the_Base_of_Pyramid__Profitably___Stefan_Jacob___Pin_Kwok.pdf |
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| Institution: | Singapore Management University |
| Language: | English |