The Strategic Role of Product Modularity : A Demand-Side Perspective

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Main Authors:	CHUNG, Seh-Woong, Han, Jin K.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2003
Subjects:	Marketing
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/25
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-1024
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-10242010-09-23T06:24:04Z The Strategic Role of Product Modularity : A Demand-Side Perspective CHUNG, Seh-Woong Han, Jin K. 2003-06-12T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/25 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Marketing
spellingShingle	Marketing CHUNG, Seh-Woong Han, Jin K. The Strategic Role of Product Modularity : A Demand-Side Perspective
format	text
author	CHUNG, Seh-Woong Han, Jin K.
author_facet	CHUNG, Seh-Woong Han, Jin K.
author_sort	CHUNG, Seh-Woong
title	The Strategic Role of Product Modularity : A Demand-Side Perspective
title_short	The Strategic Role of Product Modularity : A Demand-Side Perspective
title_full	The Strategic Role of Product Modularity : A Demand-Side Perspective
title_fullStr	The Strategic Role of Product Modularity : A Demand-Side Perspective
title_full_unstemmed	The Strategic Role of Product Modularity : A Demand-Side Perspective
title_sort	strategic role of product modularity : a demand-side perspective
publisher	Institutional Knowledge at Singapore Management University
publishDate	2003
url	https://ink.library.smu.edu.sg/lkcsb_research/25
_version_	1770569429044690944

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