The Moderating Effects of Cognitive Complexity and Prior Product Familiarity on the Predictive Ability of Selected Multi-Attribute Choice Models for Three Consumer Products
Respondents were classified according to their levels of cognitive complexity and product familiarity with three consumer products: automobiles, apartments, and toilet soaps. Using repeated measures and the reperatory grid technique with ten brands and ten dimensions for each product class, five mul...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1981
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/171 https://www.acrwebsite.org/volumes/9799/volumes/v08/NA-08 |
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| Institution: | Singapore Management University |
| Language: | English |
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