The Moderating Effects of Cognitive Complexity and Prior Product Familiarity on the Predictive Ability of Selected Multi-Attribute Choice Models for Three Consumer Products
Respondents were classified according to their levels of cognitive complexity and product familiarity with three consumer products: automobiles, apartments, and toilet soaps. Using repeated measures and the reperatory grid technique with ten brands and ten dimensions for each product class, five mul...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
1981
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/171 https://www.acrwebsite.org/volumes/9799/volumes/v08/NA-08 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| المؤسسة: | Singapore Management University |
| اللغة: | English |