The Moderating Effects of Cognitive Complexity and Prior Product Familiarity on the Predictive Ability of Selected Multi-Attribute Choice Models for Three Consumer Products
Respondents were classified according to their levels of cognitive complexity and product familiarity with three consumer products: automobiles, apartments, and toilet soaps. Using repeated measures and the reperatory grid technique with ten brands and ten dimensions for each product class, five mul...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1981
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/171 https://www.acrwebsite.org/volumes/9799/volumes/v08/NA-08 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |