Relating Ethnic Attitudes and Consumption in an Asian Context
Subjects in a Chinese society were divided into high and low orientations toward Chinese values. Subjects' consumption values were studied across products and it was found that the high group relied more on price and quality dimensions while the low group showed preference for image. [ABSTRACT...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1985
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/198 https://www.acrwebsite.org/volumes/6370/volumes/v12/NA-12 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Subjects in a Chinese society were divided into high and low orientations toward Chinese values. Subjects' consumption values were studied across products and it was found that the high group relied more on price and quality dimensions while the low group showed preference for image. [ABSTRACT FROM AUTHOR] |
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