Relating Ethnic Attitudes and Consumption in an Asian Context

Subjects in a Chinese society were divided into high and low orientations toward Chinese values. Subjects' consumption values were studied across products and it was found that the high group relied more on price and quality dimensions while the low group showed preference for image. [ABSTRACT...

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Main Authors:	TAN, Chin Tiong, McCullough, James
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 1985
Subjects:	Marketing Race and Ethnicity
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/198 https://www.acrwebsite.org/volumes/6370/volumes/v12/NA-12
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-1197
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-11972010-09-23T06:24:04Z Relating Ethnic Attitudes and Consumption in an Asian Context TAN, Chin Tiong McCullough, James Subjects in a Chinese society were divided into high and low orientations toward Chinese values. Subjects' consumption values were studied across products and it was found that the high group relied more on price and quality dimensions while the low group showed preference for image. [ABSTRACT FROM AUTHOR] 1985-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/198 https://www.acrwebsite.org/volumes/6370/volumes/v12/NA-12 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Race and Ethnicity
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Marketing Race and Ethnicity
spellingShingle	Marketing Race and Ethnicity TAN, Chin Tiong McCullough, James Relating Ethnic Attitudes and Consumption in an Asian Context
description	Subjects in a Chinese society were divided into high and low orientations toward Chinese values. Subjects' consumption values were studied across products and it was found that the high group relied more on price and quality dimensions while the low group showed preference for image. [ABSTRACT FROM AUTHOR]
format	text
author	TAN, Chin Tiong McCullough, James
author_facet	TAN, Chin Tiong McCullough, James
author_sort	TAN, Chin Tiong
title	Relating Ethnic Attitudes and Consumption in an Asian Context
title_short	Relating Ethnic Attitudes and Consumption in an Asian Context
title_full	Relating Ethnic Attitudes and Consumption in an Asian Context
title_fullStr	Relating Ethnic Attitudes and Consumption in an Asian Context
title_full_unstemmed	Relating Ethnic Attitudes and Consumption in an Asian Context
title_sort	relating ethnic attitudes and consumption in an asian context
publisher	Institutional Knowledge at Singapore Management University
publishDate	1985
url	https://ink.library.smu.edu.sg/lkcsb_research/198 https://www.acrwebsite.org/volumes/6370/volumes/v12/NA-12
_version_	1770569484794331136

Relating Ethnic Attitudes and Consumption in an Asian Context

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