Relating Ethnic Attitudes and Consumption in an Asian Context
Subjects in a Chinese society were divided into high and low orientations toward Chinese values. Subjects' consumption values were studied across products and it was found that the high group relied more on price and quality dimensions while the low group showed preference for image. [ABSTRACT...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1985
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/198 https://www.acrwebsite.org/volumes/6370/volumes/v12/NA-12 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
Be the first to leave a comment!