An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1993
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/278 https://www.worldcat.org/oclc/51370215 |
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sg-smu-ink.lkcsb_research-12772010-09-23T06:24:04Z An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements Ang, S. H. Leong, S. M. TAN, Chin Tiong 1993-06-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/278 https://www.worldcat.org/oclc/51370215 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management Marketing |
| spellingShingle |
Advertising and Promotion Management Marketing Ang, S. H. Leong, S. M. TAN, Chin Tiong An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements |
| format |
text |
| author |
Ang, S. H. Leong, S. M. TAN, Chin Tiong |
| author_facet |
Ang, S. H. Leong, S. M. TAN, Chin Tiong |
| author_sort |
Ang, S. H. |
| title |
An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements |
| title_short |
An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements |
| title_full |
An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements |
| title_fullStr |
An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements |
| title_full_unstemmed |
An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements |
| title_sort |
empirical investigation of the superiority of sex appeal on recall of ad elements |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1993 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/278 https://www.worldcat.org/oclc/51370215 |
| _version_ |
1770569519188672512 |