Biases in Valuation Vs. Usage of Innovative Product Features
We investigate biases in product valuation and usage decisions that arise when consumers consider a new generation of a product that offers an expanded set of capabilities of uncertain value. Two experiments using a novel computer game show evidence of a valuation-usage disparity: Participants displ...
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Main Authors: | Meyer, Robert J., Zhao, Shenghui, HAN, Jin K. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2008
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1293 |
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Institution: | Singapore Management University |
Language: | English |
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