Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence
This article reports a test of King and Summers' hypothesis that opinion leadership overlaps among topics when interest in them overlaps. Patterns of association in opinion leadership for 16 topics corresponded to the structure of interrelationships among measures of interest in the same topics...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1971
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1598 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This article reports a test of King and Summers' hypothesis that opinion leadership overlaps among topics when interest in them overlaps. Patterns of association in opinion leadership for 16 topics corresponded to the structure of interrelationships among measures of interest in the same topics. |
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