Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence
This article reports a test of King and Summers' hypothesis that opinion leadership overlaps among topics when interest in them overlaps. Patterns of association in opinion leadership for 16 topics corresponded to the structure of interrelationships among measures of interest in the same topics...
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1971
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sg-smu-ink.lkcsb_research-25972010-09-23T06:24:04Z Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence MONTGOMERY, David B. Silk, A.J. This article reports a test of King and Summers' hypothesis that opinion leadership overlaps among topics when interest in them overlaps. Patterns of association in opinion leadership for 16 topics corresponded to the structure of interrelationships among measures of interest in the same topics. 1971-08-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1598 info:doi/10.2307/3149569 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Business |
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Business MONTGOMERY, David B. Silk, A.J. Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence |
| description |
This article reports a test of King and Summers' hypothesis that opinion leadership overlaps among topics when interest in them overlaps. Patterns of association in opinion leadership for 16 topics corresponded to the structure of interrelationships among measures of interest in the same topics. |
| format |
text |
| author |
MONTGOMERY, David B. Silk, A.J. |
| author_facet |
MONTGOMERY, David B. Silk, A.J. |
| author_sort |
MONTGOMERY, David B. |
| title |
Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence |
| title_short |
Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence |
| title_full |
Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence |
| title_fullStr |
Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence |
| title_full_unstemmed |
Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence |
| title_sort |
clusters of consumer interests and opinion leaders' spheres of influence |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1971 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1598 |
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1770569954945400832 |