Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

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Bibliographic Details
Main Authors: MONTGOMERY, David B., Silk, A.J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1969
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1636
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Institution: Singapore Management University
Language: English