Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Saved in:
Main Authors: | MONTGOMERY, David B., Silk, A.J. |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1969
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1636 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence
by: MONTGOMERY, David B., et al.
Published: (1971) -
Estimating Dynamics Effects of Market Communication Expenditures
by: Montgomery, David B., et al.
Published: (1972) -
A Multiple Product Sales Force Allocation Model
by: Montgomery, David B., et al.
Published: (1971) -
A Multiple Product Sales Force Allocation Model
by: MONTGOMERY, David B., et al.
Published: (1977) -
Identifikasi activity, interest, dan opinion (AIO) pembaca e-magazine
by: , JAYANTI, Maria Retno Dwi, et al.
Published: (2008)