Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes
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Institutional Knowledge at Singapore Management University
1979
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sg-smu-ink.lkcsb_research-26762010-09-23T06:24:04Z Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes MONTGOMERY, David B. Wittink, Dick R. 1979-09-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1677 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
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Singapore Management University |
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SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing MONTGOMERY, David B. Wittink, Dick R. Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes |
| format |
text |
| author |
MONTGOMERY, David B. Wittink, Dick R. |
| author_facet |
MONTGOMERY, David B. Wittink, Dick R. |
| author_sort |
MONTGOMERY, David B. |
| title |
Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes |
| title_short |
Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes |
| title_full |
Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes |
| title_fullStr |
Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes |
| title_full_unstemmed |
Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes |
| title_sort |
predictive validity of trade-off analysis for alternative segmentation schemes |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1979 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1677 |
| _version_ |
1770569984345374720 |