Social Networks, Personal Values, and Creativity: Evidence for Curvilinear and Interaction Effects

Taking an interactional perspective on creativity, the authors examined the influence of social networks and conformity value on employees' creativity. They theorized and found a curvilinear relationship between number of weak ties and creativity such that employees exhibited greater creativity...

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Bibliographic Details
Main Authors: ZHOU, Jing, SHIN, Shung Jae, BRASS, Daniel J., CHOI, Jaepil, ZHANG, Zhi-Xue
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1717
https://ink.library.smu.edu.sg/context/lkcsb_research/article/2716/viewcontent/Social_Networks_Personal_Values_av.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:Taking an interactional perspective on creativity, the authors examined the influence of social networks and conformity value on employees' creativity. They theorized and found a curvilinear relationship between number of weak ties and creativity such that employees exhibited greater creativity when their number of weak ties was at intermediate levels rather than at lower or higher levels. In addition, employees' conformity value moderated the curvilinear relationship between number of weak ties and creativity such that employees exhibited greater creativity at intermediate levels of number of weak ties when conformity was low than when it was high. A proper match between personal values and network ties is critical for understanding creativity.