New Entrant Strategy: Market Entry and Competition with an Arch Incumbent
By definition, de novo industry ventures do not share many market-contact points with incumbents – itself an important source of competitive ‘stability’ through mutual forbearance. As such, these ventures are often subject to aggressive retaliation at the outset, which could threaten their very surv...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1827 |
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