Managing Intraorganizational Diffusion of Innovations Impact of Buying Center Dynamics and Environments

• Main Authors: PAE, Jae H., KIM, Namwoon, HAN, Jin K., YIP, Leslie
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2002
• Subjects: Buying centre; Innovations; Intraorganizational diffusion; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2233; https://doi.org/10.1016/s0019-8501(01)00190-0
• Institution: Singapore Management University

Companies often introduce organizational innovations into their corporate environment with the aim of improving their operational efficiencies. While this practice has become a well-accepted percept among both practitioners and academics over the years for its intuitive appeal, there is an increasin...