Managing Intraorganizational Diffusion of Innovations Impact of Buying Center Dynamics and Environments
Companies often introduce organizational innovations into their corporate environment with the aim of improving their operational efficiencies. While this practice has become a well-accepted percept among both practitioners and academics over the years for its intuitive appeal, there is an increasin...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2002
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2233 https://doi.org/10.1016/s0019-8501(01)00190-0 |
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| Institution: | Singapore Management University |
| Language: | English |