Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

• Main Authors: Chintagunta, Pradeep K., Bonfrer, Andre, Song, Inseong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2002
• Subjects: retailer pricing; store brands; manufacturer-retailer interactions; Advertising and Promotion Management; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2297; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3296/viewcontent/BonferA2002mnscStoreBrandRetail_pub.pdf
• Institution: Singapore Management University

The effects of the introduction of a store-brand into a particular product category are studied. The paper focuses on the effect of store-brand introduction on the demand as well as on the supply side. On the demand side, the changes in preferences for the national brands and price elasticities in t...