Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
The effects of the introduction of a store-brand into a particular product category are studied. The paper focuses on the effect of store-brand introduction on the demand as well as on the supply side. On the demand side, the changes in preferences for the national brands and price elasticities in t...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2002
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2297 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3296/viewcontent/BonferA2002mnscStoreBrandRetail_pub.pdf |
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| Institution: | Singapore Management University |
| Language: | English |