Managerial Identification of Competitors
Despite extensive academic research on how to identify competitors objectively, marketers know relatively little about how managers identify competitors in practice. This paper brings together diffuse literature in this area and proposes a cognitive framework for managerial identification of competi...
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| Main Authors: | , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
1999
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/2309 https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=2026304&site=ehost-live&scope=site |
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