Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses
This study uses a causal modelling methodology to examine competing methodological and theo- retical hypotheses concerning the effects of prod- uct quality on direct costs and business unit re- turn on investment (ROI). Results show that the PIMS' measures under study exhibit high reliabil- ity...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1983
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2922 https://www.jstor.org/stable/1251491 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This study uses a causal modelling methodology to examine competing methodological and theo- retical hypotheses concerning the effects of prod- uct quality on direct costs and business unit re- turn on investment (ROI). Results show that the PIMS' measures under study exhibit high reliabil- ity across all samples. The findings fail to support the widely held view that a high relative quality position is incompatible with achieving a low rel- ative cost position in an industry. |
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