Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses
This study uses a causal modelling methodology to examine competing methodological and theo- retical hypotheses concerning the effects of prod- uct quality on direct costs and business unit re- turn on investment (ROI). Results show that the PIMS' measures under study exhibit high reliabil- ity...
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1983
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sg-smu-ink.lkcsb_research-39212010-10-18T02:36:04Z Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses Phillips, Lynn W. CHANG, Dae Ryun Buzzell, Robert D. This study uses a causal modelling methodology to examine competing methodological and theo- retical hypotheses concerning the effects of prod- uct quality on direct costs and business unit re- turn on investment (ROI). Results show that the PIMS' measures under study exhibit high reliabil- ity across all samples. The findings fail to support the widely held view that a high relative quality position is incompatible with achieving a low rel- ative cost position in an industry. 1983-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2922 info:doi/10.2307/1251491 https://www.jstor.org/stable/1251491 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
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Marketing Phillips, Lynn W. CHANG, Dae Ryun Buzzell, Robert D. Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses |
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This study uses a causal modelling methodology to examine competing methodological and theo- retical hypotheses concerning the effects of prod- uct quality on direct costs and business unit re- turn on investment (ROI). Results show that the PIMS' measures under study exhibit high reliabil- ity across all samples. The findings fail to support the widely held view that a high relative quality position is incompatible with achieving a low rel- ative cost position in an industry. |
| format |
text |
| author |
Phillips, Lynn W. CHANG, Dae Ryun Buzzell, Robert D. |
| author_facet |
Phillips, Lynn W. CHANG, Dae Ryun Buzzell, Robert D. |
| author_sort |
Phillips, Lynn W. |
| title |
Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses |
| title_short |
Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses |
| title_full |
Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses |
| title_fullStr |
Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses |
| title_full_unstemmed |
Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses |
| title_sort |
product quality, cost position, and business performance: a test of some key hypotheses |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1983 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2922 https://www.jstor.org/stable/1251491 |
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1770570610289672192 |