Consumer perceptions of third party product quality ratings

• المؤلفون الرئيسيون: DE MAEYER, Peter, Estelami, Hooman
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2011
• الموضوعات: Product quality; Service quality; Ratings; Reviews; Testimonials; Organizational Behavior and Theory; Sales and Merchandising
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/3073; https://doi.org/10.1016/j.jbusres.2011.02.001
• المؤسسة: Singapore Management University

Consumers increasingly rely on product quality information provided by third-party product ratings organizations. These organizations undertake the task of examining and testing competing products in the marketplace, establishing the level of quality associated with each product, and communicating t...