An Investigation of Consumer Online Trust and Purchase-Repurchase Intentions

• Main Authors: KIM, Dan J., FERRIN, Donald, RAO, Raghav
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2003
• 主題: Consumer online trust; consumer satisfaction; repurchasing intention; valance framework; expectation-confirmation theory; E-Commerce; Sales and Merchandising
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/3094; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4093/viewcontent/An_Investigation_of_Consumer_Online_Trust_and_Purchase_Repurchase.pdf

There is little research on trust and satisfaction in the electronic commerce from a longitudinal (pre- and postpurchase) perspective. Based on previous frameworks and theories, this study developed a combined model of consumer trust and satisfaction in the context of Internet shopping. From the val...