Teaching Public Relations to Students with a Confucian Cultural Background

• 主要作者: HALFF, Jurrien Gregor
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2012
• 主題: Teaching; Public Relations; Intercultural Relations; Asian students; Asian Studies; Business and Corporate Communications; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/3347; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4346/viewcontent/HalffGConfucianBackground.pdf
• 機構: Singapore Management University

This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are iden...