The Relative Impact of Numerical Ratings and Text Sentiments of Online Reviews on Product Sales

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Bibliographic Details
Main Authors: HU, Nan, KOH, Noi Sian, REDDY, Karempudi Srinivas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3434
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Institution: Singapore Management University
Language: English