A Decision Analysis Approach for Unique Situation Competitive Bidding
Looks at the competitive bidding situation in a single occasion context. Provides a "thinking algorithm" model based on decision analysis which requires the decision maker to make subjective assessments of uncertain quantities. Uses the case study of a tender of unpounded butter offered to...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1976
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3866 https://doi.org/10.1108/EUM0000000005045 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Looks at the competitive bidding situation in a single occasion context. Provides a "thinking algorithm" model based on decision analysis which requires the decision maker to make subjective assessments of uncertain quantities. Uses the case study of a tender of unpounded butter offered to J. Sainbury Ltd to consider aspects of the relevant theory of competitive bidding. |
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