A Decision Analysis Approach for Unique Situation Competitive Bidding

• Main Authors: BUNN, Derek, THOMAS, Howard
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1976
• Subjects: Competitive tendering; Decision making; Marketing planning; Models; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3866; https://doi.org/10.1108/EUM0000000005045
• Institution: Singapore Management University

Looks at the competitive bidding situation in a single occasion context. Provides a "thinking algorithm" model based on decision analysis which requires the decision maker to make subjective assessments of uncertain quantities. Uses the case study of a tender of unpounded butter offered to...