A Decision Analysis Approach for Unique Situation Competitive Bidding

Looks at the competitive bidding situation in a single occasion context. Provides a "thinking algorithm" model based on decision analysis which requires the decision maker to make subjective assessments of uncertain quantities. Uses the case study of a tender of unpounded butter offered to...

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Main Authors:	BUNN, Derek, THOMAS, Howard
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 1976
Subjects:	Competitive tendering Decision making Marketing planning Models Strategic Management Policy
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/3866 https://doi.org/10.1108/EUM0000000005045
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-4865
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-48652016-04-02T05:55:55Z A Decision Analysis Approach for Unique Situation Competitive Bidding BUNN, Derek THOMAS, Howard Looks at the competitive bidding situation in a single occasion context. Provides a "thinking algorithm" model based on decision analysis which requires the decision maker to make subjective assessments of uncertain quantities. Uses the case study of a tender of unpounded butter offered to J. Sainbury Ltd to consider aspects of the relevant theory of competitive bidding. 1976-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/3866 info:doi/10.1108/EUM0000000005045 https://doi.org/10.1108/EUM0000000005045 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Competitive tendering Decision making Marketing planning Models Strategic Management Policy
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Competitive tendering Decision making Marketing planning Models Strategic Management Policy
spellingShingle	Competitive tendering Decision making Marketing planning Models Strategic Management Policy BUNN, Derek THOMAS, Howard A Decision Analysis Approach for Unique Situation Competitive Bidding
description	Looks at the competitive bidding situation in a single occasion context. Provides a "thinking algorithm" model based on decision analysis which requires the decision maker to make subjective assessments of uncertain quantities. Uses the case study of a tender of unpounded butter offered to J. Sainbury Ltd to consider aspects of the relevant theory of competitive bidding.
format	text
author	BUNN, Derek THOMAS, Howard
author_facet	BUNN, Derek THOMAS, Howard
author_sort	BUNN, Derek
title	A Decision Analysis Approach for Unique Situation Competitive Bidding
title_short	A Decision Analysis Approach for Unique Situation Competitive Bidding
title_full	A Decision Analysis Approach for Unique Situation Competitive Bidding
title_fullStr	A Decision Analysis Approach for Unique Situation Competitive Bidding
title_full_unstemmed	A Decision Analysis Approach for Unique Situation Competitive Bidding
title_sort	decision analysis approach for unique situation competitive bidding
publisher	Institutional Knowledge at Singapore Management University
publishDate	1976
url	https://ink.library.smu.edu.sg/lkcsb_research/3866 https://doi.org/10.1108/EUM0000000005045
_version_	1770571953976901632

A Decision Analysis Approach for Unique Situation Competitive Bidding

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