The Rivalry Matrix: Understanding Rivalry and Competitive Dynamics

In this paper we present a framework, the rivalry matrix, outlining a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. We then discuss the rationale of each of the main modeling approaches contained in the matrix. We...

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Bibliographic Details
Main Authors: Thomas, Howard, Furrer, O.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2000
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3874
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Institution: Singapore Management University
Language: English
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