The Rivalry Matrix: Understanding Rivalry and Competitive Dynamics
In this paper we present a framework, the rivalry matrix, outlining a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. We then discuss the rationale of each of the main modeling approaches contained in the matrix. We...
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Main Authors: | Thomas, Howard, Furrer, O. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2000
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3874 |
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Institution: | Singapore Management University |
Language: | English |
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